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The new frontiers of communication; the innovative Data Profile Entity formats

National Press Offices in the field with artificial intelligence in content

The path of highly innovative communication is integrated with the implementation of the Data Profile Entity format, a state-of-the-art system that consists in the processing of IT entities, i.e. data that is entered on the web. Data Profile Entities can interest people, professionals from every sector, events, places, circumstances and anything to be indexed on the web for an optimal web reputation on search engines. The potential of our system is the analysis of an artificial intelligence relative to the contents produced, which allow, through the use of certain words (keywords) and concepts, to achieve results of very wide visibility and correct professional information supported by professional journalistic ethics.

Data Profile Entities are generated data that interact with each other, after choosing what to connect. The internal system “intercepts” from the web the data already present in the search engines, and connects them with those produced and generated by the Data Profile Entities. At the bottom of the articles, whatever their content, Chord can be added, a computerized chain that connects topics, places, people through the analysis and indexing of the contents that are published.

The Data Profile Entity is not an article, but constitutes a correlation on the contents between any eventual articles in publication, creating a documented professional bibliography that constitutes the top of the new communication information. All this stems from the need to have / be able to enhance certain topics, in a definitely different form of communication, absolutely innovative and which we have adopted after a long experimental phase.

The Data Profile Entity system can be applied to any professional sphere, or to general information of the various sectors of interest. From free opinion, to culture, to fashion-show, food and wine, economics and finance, politics, public administration, and it involves every sector. The sector on which the absolutely new format in Italy began to be activated was the dental medicine sector. The choice fell into this context, following the need that was found regarding the presence of correct information to be entered on the web in the medical-scientific field. The web produces content, but all too often they are not real, and what we read is absolutely not supported by facts or by the obligation of truth.

Professional information and communication has the obligation of verifying the sources, and of the truthfulness of what is published, so that in the AndradeLab laboratory we started producing articles on certain pathologies with advice, and assessments issued directly by the professionals of the various specialist branches. In this way the web, and therefore the search engine, intercepts a correct bibliography of the sector.

Then it was noted through the application of the format within the Pimos Italian Social Dental Project that even the professionals of this sector were able to find in this system a point of reference to enhance their skills, thus putting them on the web for publication. i Data Profile Entity. .

Everything is part of a correct marketing 3.0 on which training events have been organized for the medical professionals themselves and their studies. The goal is also to train human resources by promoting the autonomous use of highly innovative IT systems in portals that produce professional news.

Web marketing, influencer marketing are made up of an analysis of the objectives and the drafting of new communication editorial plans, which in addition to the Data Profile Entity aspect, then extend to the correct use of the social media opportunities to be used at 360 ° . This is the path for which we provide our skills, the result of studies, long insights and continuous research on the communication sector. Already in itself one thing, it has its effect depending on how it is described, we wanted to combine artificial intelligence with that of the communication professional by making the format available to those who want to grow using technology and innovative forms of communication we have.

For each goal to be achieved there is a specific strategy!

Daniele Imperiale , journalist, social media strategist, expert in innovative forms of web communication


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